Turn “Playing With AI” Into Agents That Actually Do Real Work
I help serious ecommerce operators go from “poking at ChatGPT” to having a working agent in production.
Yes, this website was designed and built by AI agents.
EQUITY
HAMMER
Equity Hammer is Will Christensen’s hub for entrepreneurial ventures and consulting—business development, automation, and mentorship under one roof.
• Startup incubation & fractional go-to-market
• E-commerce automation solutions
• The Entrepreneur’s Apprentice program
Guided by “Automate, Delegate, Eliminate,” Equity Hammer blends AI, mentorship, and technology to drive growth across sectors.
EQUITY HAMMER
Will Christensen’s hub for entrepreneurial ventures—business development, automation, and mentorship under one roof.
• Startup incubation & fractional go-to-market
• E-commerce automation solutions
• The Entrepreneur’s Apprentice program
ENTREPRENEUR’S
APPRENTICE
A hands-on mentorship program pairing ambitious students with seasoned business leaders for real-world experience in live business environments.
- Direct exposure to business operations & strategy
- Real-world problem-solving challenges
- Customized mentorship from experienced entrepreneurs
- Opportunities to contribute to actual business projects
ENTREPRENEUR’S APPRENTICE
Hands-on mentorship pairing ambitious students with seasoned business leaders for real-world experience.
- Business operations & strategy exposure
- Real-world problem-solving
- Mentorship from experienced entrepreneurs
- Contribute to actual business projects
DATA
AUTOMATION
Streamlining data collection, processing, and analysis so businesses can move faster with fewer manual steps.
- Reduce manual data handling & boost productivity
- Improve accuracy through standardized processes
- Real-time analysis for faster decisions
- Cut costs on labor-intensive data tasks
DATA AUTOMATION
Streamlining data collection, processing, and analysis—fewer manual steps, faster decisions.
- Boost productivity & reduce manual handling
- Improve accuracy with standardized processes
- Real-time analysis for faster decisions
- Cut costs on labor-intensive data tasks
AUTOMATION
HUNTER
Helping businesses discover, evaluate, and implement the right automation tools—from process optimization to advanced AI-driven solutions.
- Tailored tool recommendations for your specific needs
- Expert guidance on automation implementation
- In-depth reviews of the latest automation tech
- Real-world applications across finance, marketing, and operations
AUTOMATION HUNTER
Helping businesses find and implement the right automation tools—from process optimization to AI-driven solutions.
- Tailored tool recommendations
- Expert implementation guidance
- In-depth automation tech reviews
- Real-world applications across industries
Will Christensen
Go-to-Market Fractional and Consultant based in Syracuse, Utah. Will leads Equity Hammer—business development, automation solutions, and the Entrepreneur’s Apprentice program all under one roof.
As President of Innovation at DataAutomation, he integrates cutting-edge automation into everything he builds. When he’s not working, you’ll find him gaming with his two daughters or planning creative date ideas with his wife.
ABOUT WILL
Go-to-Market Fractional and Consultant in Syracuse, Utah. Will leads Equity Hammer—business development, automation, and mentorship under one roof.
President of Innovation at DataAutomation. Father of two. Video game enthusiast. Automation obsessed.